Based on the "high-end gypsum board" circuit, Shiyu's new image burns Hubei

With the growing development and influence of the brand,2021Shiyu Building Materials redefined the company's development strategy, with a complete corporate image identity system and a new brand system, the development strategy and direction of Shiyu Building Materials to a new height。

一、 The new brand and new image help to upgrade the brand strategy

 LOGO, as the most important visual carrier of corporate brand, carries the company's corporate culture and business philosophy。The new LOGO of Shiyu Building Materials is significant in image and structure

变化。In terms of image，The new LOGO also added the key elements of "plaster" and "horse"，It not only strengthens the industry attributes of Shiyu building materials but also highlights the brand's enterprising and pioneering spirit;And structurally，The new LOGO follows the design trend of "simplification"，The primary and secondary structure becomes two rows，Strengthened the design of the brand name，The whole thing becomes lighter and more recognizable。

Second, to enable the channel market to enhance brand appeal

     此外，Shiyu with a new brand image strong landing in Hubei cities，Open a new trend of brand strategic layout，Take advantage of the large flow in each region，Extensive integration coverage, strong interconnection resources，Achieve accurate advertising delivery，Break through the market by word of mouth，Show brand image through high attention，Establish a publicity and marketing linkage mechanism，The brand concept of China's new first-line high-end gypsum board is passed to the majority of users。

Shiyu Building Materials can be seen in the high-traffic advertising areas of Hubei Province, and these "actions" have greatly improved the brand's exposure and visibility, and fully opened a new chapter in brand communication。It also shows the determination and confidence of Shiyu Building Materials in the field of high-end gypsum board。

三、Honor list witness the birth of trust

    At the 11th annual meeting of Gypsum Building Materials Branch of China Building Materials Federation in 2020, Shiyu Xintype Building Materials Co., Ltd. was awarded "the most driving force Enterprise in the national gypsum industry".。In September of the same year, Shiyu Building Materials won the 10th China International Space Competition to promote the brand, but also the gypsum board category only recommended brand, the recognition of the national association, but also for Hubei Shiyu new building Materials Co., Ltd. in the gypsum board field set the industry benchmark。At the same time, the strength has witnessed the trust and reputation of Shiyu in consumers。 

In September 2020, the Ministry of Industry and Information Technology released the sixth batch of green manufacturing list, and Hubei Shiyu Building Materials was ranked among them and won the title of "Green Factory"。In 2021, Shiyu Building Materials was successfully recognized as a national high-tech enterprise。This certification is of great significance for Shiyu Building Materials to promote scientific and technological innovation and development, enhance brand image, improve enterprise market value, and improve enterprise capital value.Shiyu Building Materials has won numerous honors。Also harvested a series of industry attention achievements, these honors and achievements are recognized, but also the driving force for us to double forward

Fourth, strive to be an important contributor to carbon peak carbon neutrality

 2022年3月，Shiyu Building Materials "1.2 million tons/year industrial by-product gypsum comprehensive utilization" project construction site landed in Songzi，After the completion of the project, the main construction: the annual comprehensive utilization of industrial by-product gypsum is 1.2 million tons，Annual output of construction paper gypsum board 50 million square meters, construction gypsum powder (plaster plaster) 600,000 tons。The project has a great impact on Jingzhou's completion of the "14th Five-Year Plan" energy consumption incremental control target and intensity reduction target, and also means that Shiyu has entered a new stage in the field of green building materials manufacturing。In the future, Shiyu Building Materials will actively promote green and low carbon in the field of resources and environment to achieve sustainable development!Explore the road of scientific and technological innovation, green and low-carbon development with practical actions, and practice the mission of smart manufacturing and integration of industry and city!

五、stay true to the mission Create a new first-line high-end gypsum board brand in China

     Over the years, Shiyu Building Materials has always adhered to the "quality" to speak, in the product development of the road has not been neglected, with excellent product quality to harvest the community recognition and customer satisfaction。In addition to thanking the company from top to bottom employees of the hard work, but also thank the vast number of consumer groups, social leaders for the support of Shiyu Building materials。

 In the future, Shiyu Building Materials will, as always, uphold the heart of craftsmen, improve the process and strictly check the quality。Brave to bear the responsibility of the industry, with action to prove the strength of the enterprise and the value of the brand。Always adhere to independent manufacturing, adhere to quality strength, firm service first。To be a "good brand" in the market, let dealers operate well, let consumers use well, and make unremitting efforts to create a model of the value of China's high-end gypsum board!